Where does your product organisation stand today, and what is needed to elevate it to the next level? With our recognized maturity assessment (CPC Promark), we benchmark your organisation against international best practices in the field of software product management.

In close cooperation with your teams, we map strengths, challenges, and development potential across all key areas within product management:

1. Vision and strategy: How is the strategy articulated in terms of vision in the context of the current market dynamics? How is the strategy translated through principles to operational targets? How is the strategy tracked and adjusted?
2. Data availability and usage: How is data used across the organisation to improve products? What is the current data foundation? What is the level of data literacy in the product organisation?
3. Organisation: How are the product teams organised? Which staff and support functions are available? What is the ratio of various roles and seniority levels? What is the average tenure? How are roles and responsibilities divided between functions (sales, marketing, product management, design, engineering, and others)?
4. Operating Model: What are the core principles being followed in the organisation? What is the ratio between strategy, discovery, and development in the organisation? How are basic product challenges, like products versus platform, solved? How often are customers involved in the product development effort?
5. Execution: How is time and ressources deployed across product management tasks? How often is software released to customers? How is the backlog organised? How is the build pipeline organised? How is data being used to track customer success?

Each dimension is measured within the context of the particular market. The outcome of the maturity analysis is an overview of each area, a specific set of recommendations and a timeline with clear milestones for implementation. In close collaboration with the product teams, this can be broken down into team or personal development plans. In our experience, these plans are highly appreciated by product people, who often neglect personal development in order to deliver the next great product.